Last week, Roberto Baly of vinscullyismyhomeboy.com fame, broke the story that the Los Angeles Dodgers had trademarked "Los Doyers" and had begun selling officially licensed merchandise at Dodger Stadium bearing the insignia.
Other local and national media outlets soon caught on to the story, as recapped by Baly here, here, and here.
I've had mixed feelings this week about the news. On the one hand, the fact that 'Los Doyers' is now trademarked gives further recognition to the importance of the Spanish-speaking populations of both Dodger fans and players, which commonly pronounce the word 'Dodger' as 'Doyer'. That is good.
On the other hand, it also means that t-shirts with 'Los Doyers' printed across the chest now can cost $25 to $30 apiece, a price point beyond what many are able to afford (myself included). I'd also imagine there might be some for whom the endearing term 'Los Doyers' feels less their own today than it did before, now that there are legal agreements and more dollars attached to it.
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