Dodgers Lower 2012 Season Ticket Prices

I received an email from the Los Angeles Dodgers this morning announcing their 2012 season ticket prices. Here's an excerpt from that message:

Dear Season Ticket Holder,

The Dodgers are lowering ticket prices and adding new benefits for season ticket holders in the Field, Loge, Club, Reserve, Left Field Pavilion, Right Field Pavilion, and Top Deck sections of the stadium for the 2012 season. From exclusive early entry to view Dodger batting practice to playing catch on the field after select games during the season, you will experience a season to remember!

Join us as we celebrate the 50th Anniversary of Dodger Stadium and enjoy unforgettable moments with your family and friends - all at a lower price. 

Full season-ticket pricing details can be found on the Dodgers website.

With the well-documented ownership turmoil as a backdrop, it seemed to me that the Dodgers had little choice but to take the unusual step of lowering season ticket prices virtually across the board to reverse the dramatic decrease in attendance that occurred both last season as well as in recent years. Given how out of touch with reality ownership has appeared to me, however, I wasn't holding my breath for 2012 prices to decrease.

So this announcement today comes as a welcome surprise. It's a single, albeit significant, step in the right direction for the Dodgers towards repairing their relationship with their fan base.